Blossom Water Extends Strategic Alliance with United Natural Foods Incorporated (UNFI)


Boosts Brand Recognition and Product Availability for Retailers in West Coast and Northeast Regions of the U.S.

Westwood, MA (August 2016) ‒ Massachusetts-based Blossom Water LLC is pleased to announce an extended partnership with United Natural Foods Incorporated. Upon receiving authorization to sell into Whole Foods Market’s Rocky Mountain stores last year, Blossom Water and UNFI initiated a relationship through stocking product in UNFI’s Aurora, CO distribution center. Since then, demand for Blossom Water product has grown to critical mass among Whole Foods and other UNFI customers in both the Northeast and Pacific Coast regions of the country. Consequently, in addition to the Denver area (Aurora CO) warehouse, Blossom Water will now stock product in all five UNFI West Coast distribution centers (Los Angeles area: Moreno Valley CA; San Francisco area: Gilroy CA, Rocklin CA; Seattle area: Ridgefield WA, Auburn WA) as well as in both UNFI New England locations (Dayville CT, Chesterfield NH).

UNFI is the largest distributor of natural, organic and specialty products in the United States and Canada, offering retailer customers significant advantages over smaller distributors. Its nationwide network provides greater procurement, transportation, technological and other scale efficiencies while its breadth of natural product offerings is unparalleled. As a result of these competitive prices and high service levels, UNFI has established tight, long-term relationships with its customers. For example, UNFI has been the primary supplier of Whole Foods Market for more than 18 years. UNFI customers also include other chain and independent natural food retailers, conventional supermarkets, gourmet and ethnic specialty stores, and food service.

“Deeper affiliation with UNFI is a significant milestone for our young company,” commented Steve Fortuna, President and Cofounder of Blossom Water. “For prospective retailers, it signals our increasing traction with consumers and enables many more of them access to our product, each important to expanding Blossom Water’s store base and accelerating sales.”

About Blossom Water

Founded in 2013, Massachusetts-based Blossom Water LLC produces a distinctive and premium line of floral-enhanced natural essence waters. Everyone knows water is nature’s perfect beverage for the functioning of our bodies. But drinking enough water for proper hydration can get monotonous. Blossom Water wishes to contribute to healthfulness by making water more enjoyable and suited to all occasions. Our products are currently available in four flavors: lemon rose, plum jasmine, grapefruit lilac and pomegranate geranium. We are unique in this botanical pairing of blossoms with fruit. Each flavor is simply pure water infused with essences of the fruit and flower, and balanced by a touch of natural sweetener. The result is an all natural and low calorie drink which fits into health-conscious lifestyles and also delivers bright, thirst-quenching fruit upfront with a delicate floral note finish that is subtly aromatic yet crisp. They can be purchased at retailers nationwide or online. For more information, visit: or

Media Contact: Steve Fortuna, President and Cofounder of Blossom Water|617.519.4283| [email protected].

About United Natural Foods Inc. (UNFI)

United Natural Foods Inc. carries and distributes more than 85,000 natural, organic and specialty products to more than 40,000 customer locations throughout the United States and Canada. The Company serves a wide variety of retail formats including conventional supermarket chains, natural product superstores, independent retail operators and the food service channel. For more information, please visit

About Whole Foods Market

Founded in 1978 in Austin, Texas, Whole Foods Market is the leading natural and organic foods supermarket, the first national “Certified Organic” grocer, and uniquely positioned as America’s Healthiest Grocery Store™. For more information, please visit