Blossom Water at Whole Foods – History and Healthy Hoops

Blossom Water is thrilled to be available for sale in many of the Whole Foods Markets in the Boston Area. Our list of Whole Foods stores includes Boston, Cambridge, South Weymouth, Bedford, Melrose, Newton, Brighton, Wellesley, and more. And it keeps growing!

This is great news for us in terms of distribution, but more importantly, our presence at Whole Goods underscores the wholesome and natural aspects of our enhanced water. Whole Foods is essentially the litmus test for food quality. Their quality standards are some of the highest in the country. Here’s how they describe them:

“Our business is to sell the highest quality foods we can find at the most competitive prices possible. We evaluate quality in terms of nutrition, freshness, appearance, and taste. Our search for quality is a never-ending process involving the careful judgment of buyers throughout the company.”

The ‘careful judgement of buyers’ is something of an understatement; ‘tremendous scrutiny’ might be a more fitting description of their dedication to quality. (Potential vendors have to jump hoops to gain acceptance. We are so glad we did!) But even more telling than their high standards and mission is their list of unacceptable food and beverage ingredients. It’s as long as my arm and includes everything from acesulfame-K (acesulfame potassium) to tetrasodium EDTA and vanillin.

The early years of Whole Foods give you an idea of their foundational values. It also makes a pretty charming story:

“In 1978, twenty-five year old college dropout John Mackey and twenty-one year old Rene Lawson Hardy, borrowed $45,000 from family and friends to open the doors of a small natural foods store called SaferWay in Austin, Texas (the name being a spoof of Safeway, which operated stores under their own name in Austin at that time). When the couple got booted out of their apartment for storing food products there, they decided to simply live at the store. Since it was zoned commercial, there was no shower stall. Instead, they bathed in the Hobart dishwasher, which had an attached water hose…Less than a year later, on Memorial Day in 1981, the worst flood in 70 years devastated the city of Austin. Caught in the flood waters, the store’s inventory was wiped out and most of the equipment was damaged. The losses were approximately $400,000 and Whole Foods Market had no insurance. Customers and neighbors voluntarily joined the staff to repair and clean up the damage. Creditors, vendors and investors all provided breathing room for the store to get back on its feet and it re-opened only 28 days after the flood.”

Their motto “Whole Foods, Whole People, Whole Planet” is alive and well. Today Whole Foods Market advocates for local, high quality food at thousands of branch locations across the country. Their dedication to environmental stewardship, healthy eating education, and business transparency are all part of a delicious picture of health.