Approval by Leading Natural Foods Supermarket Confers “Proof of Concept” on Young Brand
Massachusetts-based beverage startup Blossom Water LLC has received authorization to sell its new all natural flavored waters in Whole Foods Market’s North Atlantic region. This region includes 40 stores in Massachusetts, Central Connecticut, Rhode Island, New Hampshire and Maine.
“It is extremely gratifying to be accepted by this preeminent purveyor of natural foods, especially so soon after our product launch this past June,” commented Steve Fortuna, President and Cofounder of Blossom Water. “We believe it is early validation of the premium attributes and originality we bring to the marketplace for natural beverages. This will add instant credibility with shoppers who focus on health and taste, our inspiration for developing these essence waters.”
Whole Foods Market is a mission-driven company that aims to set the standards of excellence for food retailers. Quality is a state of mind and the company views itself as buying agent for its customers, not selling agent for producers. It bans hundreds of product ingredients commonly found in other stores such as artificial colors, flavors, preservatives and sweeteners. Whole Foods also emphasizes products that are distinctive, fostering supplier partnerships that enable it to remain at the forefront of the retail food industry.
About Blossom Water
Founded in 2013 and privately held, Massachusetts-based Blossom Water LLC produces a premium line of all natural essence waters. Everyone knows water is nature’s perfect beverage for the functioning of our bodies. But drinking enough water for proper hydration can get monotonous. Blossom Water wants to contribute to healthfulness by making water more enjoyable and suited to all occasions. Our products are currently available in four flavors: lemon rose, plum jasmine, grapefruit lilac and pomegranate geranium. Blossom Water is unique in this pairing of blossoms with fruit. Each flavor is simply pure water infused with essences of the fruit and flower and balanced by just a touch of natural sweetening. The result is an all natural and low calorie drink that both fits into a health-conscious lifestyle and enhances plain water with refreshing zest. All of our flavors deliver bright, thirst-quenching fruit upfront with a delicate floral note finish that is subtly aromatic yet crisp. They can be found at retailers nationwide or purchased online. For more information, please visit: http://drinkblossomwater.com or http://facebook.com/blossomwater.
About Whole Foods Market
Founded in 1978 in Austin, Texas, Whole Foods Market is the leading natural and organic foods supermarket, the first national “Certified Organic” grocer, and uniquely positioned as America’s Healthiest Grocery Store™. For more information, please visit http://wholefoodsmarket.com.