Blossom Water Receives Authorization from Wegmans Food Markets


Now Available in Every Store of This Best-in-Class and Growing Supermarket Chain

Massachusetts-based beverage startup Blossom Water LLC has received authorization to sell its all natural flavored waters in the entire chain of Wegmans stores. Headquartered in Rochester, New York, with a presence throughout the Mid-Atlantic and New England, Wegmans currently has 88 stores in New York, Pennsylvania, New Jersey, Virginia, Maryland and Massachusetts. In conjunction with this authorization, Blossom Water is also pleased to partner with Cavallaro Fine Foods, a full-service distributor and preferred supplier of Wegmans. Cavallaro Foods will help us reach new customers via additional chain and independent retailers in central and upstate New York.

A family-owned company since its start in 1916, Wegmans and its mission have consistently stayed the same: to offer choice, quality and value and to be the very best at serving the needs of its customers. With up to 70,000 products, Wegmans has about twice the selection of most other supermarkets. Its elaborate displays evoke the old world feel of an open-air market with distinctive “stores within a store” such as a pizza shop and a sub shop, an organic salad bar and a sushi bar, and other specialty prepared foods as well as in-store dining areas. Wegmans also does a terrific job of featuring fresh and minimally processed products, with more than 3,000 organic items in each store. While many retailers are jumping on the natural foods bandwagon these days, the Wegmans Food You Feel Good About line of natural products was first introduced in 1992. And the Wegmans Eat Well, Live Well program, begun as a wellness challenge for employees and since expanded to include customers, further helps convey the store’s embrace of healthfulness alongside its enthusiastic celebration of food.

It’s no wonder then that Wegmans was dubbed “America’s Favorite Supermarket” in 2016 by Market Force Information, based on a study of more than 10,000 consumers across the country. It also topped the 2015 ranking by Consumer Reports. “My first visit to Wegmans, many years ago while visiting my future wife’s family in New Jersey, was eye-opening,” said Steve Fortuna, President and Cofounder of Blossom Water. “A routine errand somehow became a pleasurable event. I’ve been a fan ever since and am looking forward to a Wegmans opening in Blossom Water’s own hometown this fall. We view their authorization as a powerful endorsement of the taste and health appeal of our natural essence waters and are excited to play a small part in the Wegmans shopping experience.”

About Blossom Water

Founded in 2013 and privately held, Massachusetts-based Blossom Water LLC produces a premium line of all natural essence waters. Everyone knows water is nature’s perfect beverage for the functioning of our bodies. But drinking enough water for proper hydration can get monotonous. Blossom Water wants to contribute to healthfulness by making water more enjoyable and suited to all occasions. Our products are currently available in four flavors: lemon rose, plum jasmine, grapefruit lilac and pomegranate geranium. Blossom Water is unique in this pairing of blossoms with fruit. Each flavor is simply pure water infused with essences of the fruit and flower and balanced by just a touch of natural sweetening. The result is an all natural and low calorie drink that both fits into a health-conscious lifestyle and enhances plain water with refreshing zest. All of our flavors deliver bright, thirst-quenching fruit upfront with a delicate floral note finish that is subtly aromatic yet crisp. They can be found at retailers nationwide or purchased online. For more information, please visit: or

About Wegmans Food Markets

Wegmans Food Markets, Inc. is an 88-store supermarket chain with stores in New York, Pennsylvania, New Jersey, Virginia, Maryland, and Massachusetts. The family-owned company, recognized as an industry leader and innovator, will celebrate its 100th anniversary in 2016. Wegmans has been named one of the “100 Best Companies to Work For” by FORTUNE magazine for 18 consecutive years. For more information, please visit:

About Cavallaro Fine Foods

Based in Syracuse, New York, Cavallaro Fine Foods is a specialty foods distributor. In 2004, Cavallaro Foods became part of River Valley Foods, a full service grocery distributor serving retail customers across the Northeast. For more information, please visit: