Important Milestone in Development of National Brand Awareness and Availability
Massachusetts-based Blossom Water LLC has received authorization to sell its all natural flavored waters in 1,075 stores owned by the Kroger Family of Companies. These stores operate under the supermarket banners of Kroger, Ralphs, Dillons, Smith’s, King Soopers, Fry’s and QFC as well as the multi-department store banner of Fred Meyer, the nation’s third-largest supercenter operator. They span 35 states across the Pacific, Rocky Mountain, Southwest, Southeast and Midwest regions of the U.S.
The Kroger Co. operates the largest traditional grocery store chain in the United States. The business principles that made the first Kroger store successful in 1883 – service, selection and value – continue to guide the company’s operations today. Through strong execution on these principles, Kroger has steadily gained market share in the very competitive grocery industry, testament to how well its products and services resonate with customers.
Recognizing that mainstream customers increasingly are becoming foodies and adopting healthier eating, Kroger strives to offer products which satisfy these needs at an affordable price. For example, bringing to bear its merchandising expertise, manufacturing base and buying power, Kroger launched Simple Truth in 2012, an affordable private line of natural foods that has become a big hit. With growing exposure to natural, organic and specialty products, Kroger has differentiated itself from other “mass” grocers.
“Kroger is not just a leader in food and beverage sales,” noted Steve Fortuna, President and Cofounder of Blossom Water. “It is a true thought leader with respect to innovation and operational excellence. Their authorization is affirmation to us, and to others in the retail grocery industry, that Blossom Water is well on its way toward establishing a national footprint.”
To fulfill the Kroger business, Blossom Water is also pleased to partner with two new distributors, DPI Specialty Foods and Jake’s Finer Foods. One of the largest specialty food distributors in the country, DPI has an efficient network of distribution centers which are strategically located in key geographies across the U.S. Blossom Water product will be stocked in their Mid-Atlantic, Rocky Mountain, West and Northwest warehouses. Our product will also be stocked in the Houston warehouse of Jake’s Finer Foods for distribution within eastern Texas and western Louisiana.
About Blossom Water
Founded in 2013 and privately held, Massachusetts-based Blossom Water LLC produces a premium line of all natural essence waters. Everyone knows water is nature’s perfect beverage for the functioning of our bodies. But drinking enough water for proper hydration can get monotonous. Blossom Water wants to contribute to healthfulness by making water more enjoyable and suited to all occasions. Our products are currently available in four flavors: lemon rose, plum jasmine, grapefruit lilac and pomegranate geranium. Blossom Water is unique in this pairing of blossoms with fruit. Each flavor is simply pure water infused with essences of the fruit and flower and balanced by just a touch of natural sweetening. The result is an all natural and low calorie drink that both fits into a health-conscious lifestyle and enhances plain water with refreshing zest. All of our flavors deliver bright, thirst-quenching fruit upfront with a delicate floral note finish that is subtly aromatic yet crisp. They can be found at retailers nationwide or purchased online. For more information, please visit: http://drinkblossomwater.com or http://facebook.com/blossomwater.
Every day, the Kroger Family of Companies makes a difference in the lives of eight and a half million customers and 431,000 associates who shop or serve in 2,778 retail food stores under a variety of local banner names in 35 states and the District of Columbia. Kroger and its subsidiaries operate an expanding ClickList offering – a personalized, order online, pick up at the store service – in addition to our 2,231 pharmacies, 784 convenience stores, 323 fine jewelry stores, 1,387 supermarket fuel centers and 38 food production plants in the United States. Kroger is recognized as one of America’s most generous companies for its support of more than 100 Feeding America food bank partners, breast cancer research and awareness, the military and their families, and more than 145,000 community organizations including schools. A leader in supplier diversity, Kroger is a proud member of the Billion Dollar Roundtable. For more information, please visit: http://kroger.com.
About DPI Specialty Foods
Based in Ontario, California, DPI Specialty Foods is a sales, marketing and logistics provider with a range of over 40,000 sku’s. DPI provides sales and services to national retailers, regional retailers, independent operators and foodservice providers through 8 distribution centers strategically located across the United States. DPI distributes an extensive variety of specialty foods from around the world, including Gourmet, Natural, Organic, Gluten Free, Local and Ethnic foods. For more information, please visit: http://dpispecialtyfoods.com.
About Jake’s Finer Foods
Based in Houston, Texas, Jake’s Finer Foods is a leading broadline distributor and restaurant supply company delivering quality food, exceptional service and custom solutions to foodservice providers and restaurants throughout eastern Texas and western Louisiana. Combining the strength of experience with the innovation of today, we consistently deliver a selection of nearly 10,000 items including custom-cut center-of-the-plate choices, fresh produce, everyday staples, and many unique and specialty products. For more information, please visit: http://jakesfinerfoods.com.