NEXTY Awards Recognize Companies Shaping the Future in Natural Products
Blossom Water LLC has been nominated for a 2015 NEXTY award in the Foods & Beverages category at Natural Products Expo West. Produced by New Hope Network, Natural Products Expo West is the premier trade show for the natural, organic and healthy products industry. In 2015, the show drew almost 72,000 attendees from 113 countries with 2,700 exhibiting companies. Every year, industry specialists from media, research and consulting scour exhibits to find products and brands they predict will shape the future in natural products. Only the best of the best receive NEXTY nominations, which recognize companies that are on the leading edge of emerging ingredient, products and consumer benefit trends.
Here are the criteria used to determine whether a company is worthy of the coveted NEXTY nomination:
- Innovation: The product or company shows truly creative thinking and execution (not a “me too” approach); uses a newly discovered or rediscovered ingredient, flavor profile, technique, or process; fills a legitimate (though perhaps not yet recognized) natural products market need or niche; and/or is predicted to have longer-term impact in the industry.
- Inspiration: The product or company adheres to an unusual or new mission targeting an issue or problem not yet widely addressed; its message/mission is clearly communicated, focused and effective, with real, wide-reaching potential or already proven positive social or environmental impact.
- Integrity: The product or company takes a creative, next-gen approach to clean ingredient(s), sustainability, transparency, traceability, and safety/security.
“We are delighted to be one of the select few singled out as an innovator in natural beverages,” remarked Steve Fortuna, Blossom Water Cofounder & President. “In a way, it’s ironic that our ‘innovation’ is partly a return to tradition as many cultures across the globe have mixed florals into food and drink for centuries. These days, botanicals are a growing trend in our own country as consumers pay more attention to health and wellness. They also play into a trending appreciation for fresher and more sophisticated tastes. We are seeing enthusiastic customer response to our differentiated combination of blossoms with fruit for enhancing water with naturally vibrant and nuanced flavor.”
About Blossom Water
Founded in 2013 and privately held, Massachusetts-based Blossom Water LLC produces a premium line of all natural essence waters. Everyone knows water is nature’s perfect beverage for the functioning of our bodies. But drinking enough water for proper hydration can get monotonous. Blossom Water wants to contribute to healthfulness by making water more enjoyable and suited to all occasions. Our products are currently available in four flavors: lemon rose, plum jasmine, grapefruit lilac and pomegranate geranium. Blossom Water is unique in this pairing of blossoms with fruit. Each flavor is simply pure water infused with essences of the fruit and flower and balanced by just a touch of natural sweetening. The result is an all natural and low calorie drink that both fits into a health-conscious lifestyle and enhances plain water with refreshing zest. All of our flavors deliver bright, thirst-quenching fruit upfront with a delicate floral note finish that is subtly aromatic yet crisp. They can be found at retailers nationwide or purchased online. For more information, please visit: http://drinkblossomwater.com or http://facebook.com/blossomwater.
About Natural Products Expo West
Produced by New Hope Network, Natural Products Expo West is the premier trade show for the natural, organic and healthy products industry, identifying the bestsellers of today and the trends of tomorrow. New Hope Network (based in Boulder, CO) is at the forefront of the healthy lifestyle products industry. With solutions for the complete supply chain, the network offers a robust portfolio of content, events, data, research and consultative services.