Blossom Water Toasts First Ladies and ‘Drink Up’

Our nation’s first ladies have a way of quietly getting things done. While their significant others are out there delighting constituents, making them absolutely furious, or both, our first ladies roll up their sleeves and get to work.

Nancy Reagen, former First Lady of California and champion of recreational drug use prevention, brought us “Just Say No.” Laura Bush, former teacher and librarian, founded the National Book Festival and was honorary ambassador for the United Nations Literary Decade. As First Lady, Rosalyn Carter focused on mental health and senior issues. She took an active role in the President’s Commission on Mental Health, and even testified before Congress on the commission’s Mental Health Systems bill which passed in 1980. (

Michelle Obama is in good company. Her focus on health and childhood obesity has led to several popular campaigns. Her most recent, “Drink Up,” is right down our alley. Drink Up encourages kids (and their parents) to shun sugary drinks and drink more water, much more water. The campaign contends that you are what you drink. Given that the make up of the human body ranges from 50-75% water, this statement is not far off. In the case of the Blossom Water drinker, that would mean that you are floral essences and natural fruit infusions. Not bad.

But the thing we love most about Drink Up is that it broadens awareness about the importance of drinking water and keeping hydrated. Water is indeed a magical elixir, that’s why we’re in the flavored water business. When you consume enough of it, water:

  • Is a natural appetite suppressant
  • Helps the body metabolize fats
  • Helps maintain muscle tone
  • Rids the body of toxins
  • Hydrates the skin
  • Supports healthy heart function

So, by all means, Drink Up.