This is not your father’s nutritional label.
The nutritional label as we know it today came into the marketplace in 1990, at the passage of the Nutrition Labeling and Education Act. Health claims, serving sizes, and terms such as “low fat” and “light” became standardized. In 1994 the Food and Drug Administration (FDA) required all food manufacturers to include nutrition facts labels on product packaging.
The history of food labeling goes back to the 13th Century with the King of England’s decree that prohibited bakers from adding ground peas and beans to bread dough. Today’s label is designed to give us accurate nutritional information about the foods we purchase, so that we can make better decisions about what we eat.
Food labels list the most important nutrients in an easy-to-follow format. The Clean Label Declaration takes it a step further. A Clean Label is a clear, clean and understandable declaration of ingredients. The declaration is about full disclosure. Unintelligible, misleading jargon, and artificial ingredients are banned from this quality standard.
Which is why we want to talk to you about the erythritol in our enhanced water – it may not be part of your everyday vernacular. It is a sugar alcohol, which means that is made via a fermentation process. Erythritol occurs naturally in some fruits and fermented foods. It can be found in such fermented beverages as wine, beer and sake, as well as in products made from pears, grapes, and watermelon. It has 0.2 calories per gram (95% less than sugar and other carbohydrates). Moreover, it does not affect blood sugar or promote tooth decay. Erythritol comprises 15 of the total 26 grams of carbohydrates in Blossom Water. It also gives our water an incredible mouthfeel or lightness.
This is good news for carbs counters because erythritol is probably the most benign of all sugar alcohols. It is easy on the system and passes through the body mostly undigested. And because the body doesn’t break it down, its caloric impact is practically zilch.
Instead, the calories in Blossom Water come from agave, one of the six ingredients in Blossom Water. Here they all are: water, agave nectar, erythritol, natural essences, natural colors (derived from fruits and vegetables), and citric acid. And everyone from your father to Whole Foods to the King of England can get on board with that!
Tags: carbs, Clean Label Declaration, enhanced water, erythritol, Nutritional Label, quality standard, sugar