We love symbols and mascots. As a nation of movers and shakers, we love the quick recognition we find in a mascot. We love shorthand. We love to get to the point and cut to the chase. Why use words when we can use emoticons? We no longer use jingles (catchy little earworm tunes that were once used in advertising), we just use symbols. Think of the Nike Swoosh or the Olympic rings.
Olympic swimmer Santo Condorelli has a fun symbol: it’s his middle finger. He flips off his dad before each race. It’s their pre-race ritual. It’s not exactly a mascot but a kind of secret handshake; their private encouragement and support of one another. It means ‘I love you,’ and ‘I’ve got your back,’ and ‘You’re amazing.’ The Huffington Post quotes Condorelli talking about his gesture toward his dad: “(He said) ‘You’ve got to build your confidence yourself and say eff everybody else that you’re racing,” Santo explains. “He said ‘Every time you’re behind the blocks, give me the finger and I’ll give it back to you.”’ (Here’s the article. Those with a sense of humor will find it endearing.)
In the same and a little more socially acceptable vein, the fire department has Dalmatian dogs; Budweiser has Clydesdales. Now Blossom Water has Penelope the Pink Moose!
The fire department chose the sweet spotted dogs for their speed, endurance, and faithfulness; Budweiser chose those amazing draft horse for their incredible strength and amiable nature. (And maybe because of the word draft? Draft beer, draft horse, get it?) We chose Penelope for her vibrancy and personality.
The moose is an ancient symbol of self-esteem and courage. The adult male moose can be 7 feet tall and weigh as much as 1200 pounds. It is a powerful animal and a powerful symbol. It’s about getting back to nature – and of course Blossom Water is an all natural beverage – and getting back to your self.
That Penelope is a bright pink, almost fuchsia, moose signifies that you don’t have to take yourself too seriously. You can have a little fun while you are finding courage, getting healthy, and striving to be your best self.
In our new blog category, In the Pink, we’ll be looking at life from Penelope’s perspective – in the pink of health and happiness. Join us as we encourage and support one another in a lighthearted exploration of ways to live life to the fullest.