Why Flowers on Valentine’s Day

The Groundhog made his proclamation. Spring is coming early this year and love is in the air. Cue the music. It’s almost Valentine’s Day, a holiday that makes complete sense on the calendar. Suspended here halfway between spring and the New Year, who doesn’t want a little more love right about now? And what better way to convey this love, apart from the ooh la la we can imply but not describe in this particular forum, than with flowers?

Blossom Water’s founder, Steve Fortuna is all about flowers. To say that he loves flowers, is a comical understatement. Steve’s green thumb is lifelong and probably genetic. Both his grandfathers lovingly devoted their summers to flowers and gardening. So does Steve. In fact, his idea for a floral essence infused water occurred to him in the garden. As he dug a hole and planted a Mock Orange shrub in full and gloriously fragrant bloom, he his face buried in the wonderful smell. Just open up a bottle of Blossom Water and you might just have the same experience of olfactory bliss.

Steve doesn’t need a holiday such as Valentine’s Day to give or receive flowers. They are an essential part of his life. The rest of us sometimes need a little nudge and maybe an explanation. Why do we give flowers on Valentine’s Day?

Flowers of course are a plant’s reproductive structure and they symbolize love, marriage, rebirth, joy, youth, beauty, romance, fertility, zest for life. The rose is the favorite flower of Venus, the goddess of love; the Calla Lily symbolizes magnificence and beauty. According to Victorian sensibilities, each type of flower has a unique meaning. The language of flowers is complex, your reason for giving them doesn’t have to be.

Here’s the story behind giving flowers on Valentine’s Day. In third century Rome, Emperor Claudius II decided that unwed and unattached men made better soldiers so he outlawed marriage and basically banned hanky panky altogether. Valentine, a young priest in the business of marrying couples at the time, hated the idea and kept marrying people on the sly. Sadly, he was eventually discovered and imprisoned.

As Cupid would have it, during his time in lock up, he fell in love with the jailer’s daughter. (Insert sweet violin music and butterflies here.) The corresponded secretly in exchanged flowers and love letters. The amorous intentions of this unlucky lover of love were ultimately discovered and Valentine was sentenced to death. But before his untimely and wildly unfair and unjust demise, he managed to dispatch one last love letter to his sweetheart. That last letter was signed, “From Your Valentine.”

We honor this sweet, romantic priest by writing love letters and giving flowers on Valentine’s Day.